Pratyusha’s work spoke volumes, but her online presence stayed quiet.
She needed a well-curated portfolio that could translate her aesthetic into a digital experience. A place where clients, collaborators, and fashion peers could see her art in one frame; refined, curated, bold, and ready to stand in the world of fashion.
The foundation of the website began with Pratyusha’s own inspiration, the sculptural silhouettes. Clean lines, balanced spaces, and bold colours. The brand vibe was set to be minimal yet expressive: a digital stage that felt as curated as her work, with just enough edge to capture her personality.
The portfolio was built with a minimal UI that let the garments take center stage. Scroll-based interactions introduced subtle movement, creating a sense of flow without distracting from the work itself. The entire site was developed in Framer using a no-code approach, giving Pratyusha the freedom to update her work without technical barriers.
The portfolio became a digital runway that showcased Pratyusha’s designs with clarity and intent. Minimal UI with subtle scroll interactions echoed the rhythm of a show, while keeping the focus on her work. Built in Framer, the no-code approach gave her control to evolve the site without barriers. For me, the interesting challenge was translating the fluidity of fashion into a flat digital medium. It pushed me to think like both a product designer and a fashion editor: balancing usability with style, clarity with storytelling.
